How can you know what you don’t know?
Simply, you can’t. You can try to be better prepared, do more research, ask around or maybe learn by your mistakes but who wants to do that, more importantly, who has the time for that?
Throughout my career, not just in the events industry, I seem to be having the same conversation with my clients, mostly after the event is over.
Client: “If only you had X, Y or Z”.
Me: “We do!”
Client: “Oh, I didn’t know. That could have saved me some time…".
That’s the point, its a double blow – the client spends too much time on a mundane task (all we all know time is money, right?) that the computer could have been managing for them AND we could have increased revenue for a fraction of what it cost the client in terms of hours lost.
It could have been a win/win situation, how did it fail?
Well, we could have marketed more strongly and looked to upsell all our services to our clients. Perhaps that is the correct answer but it puts us in a place that makes us no better than the careless bigger players in the market who only got there because of their aggressive sales and marketing tactics. We wanted to be different. We wanted the product to be key and our service to be considered outstanding. We could have maximised short term revenue but at what cost? We get more clients come to us having been disappointed by our rivals than any other means. We have possibly the highest client retention rate in the industry, one we are very proud of and one we are determined to keep.
So what’s the solution?
Communication. Not the in your face, direct, sales approach. More about positive messages through emails, engaging videos on our website (along the lines of “Did you know we also do this?”) and pressing the idea that Firebird can be moulded to what you need. Its working! We are finding our clients are now happy to tell us what they need. For too long they have been told how to run their event (due to the limitations of systems in the past). Only now are clients having the confidence to say “I need this…”.
That’s where Firebird has one of it’s USPs. We have the most configurable system you will ever need. We have worked hard to produce a system that can be configured, controlled, edited and setup the way you need it to be.
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Every new project set up on the Firebird software needs to be tested to make sure forms are correct, the right data is being collected, emails look great etc.
But once the testing is done, there is a lot of test data in the projects e.g. test submissions, test orders, test emails.
Our new Reset feature enables projects to have test data cleared out and the project reset, ready to go live.
When it comes to assigning submissions to reviewers, we provide tools to help you pair them up so that the right reviewers are reviewing the right submissions.
Our assignment screens make it easy to quickly filter and select the submissions and reviews.
But it can still take time and sometimes there are special cases for certain reviewers or maybe a reviewer drops out and you need to make tweaks.
At the end of the process, you’ll get your reviewing completed and can breath a sigh of relief.
But what if you’ve got a second round of reviewing?
You don’t want to have to go through that process again and so our Copy Review tool enables you to quickly and easily repeat the assignments from one review round to another so that they are ready to go for the next round.
You can copy all the assignments over or just the ones that were actually completed during the earlier round of reviewing so you don’t waste time chasing up reviewers who have already disengaged from the process.
Also, if you need to cherry pick individual reviews to copy then our Reviews Grid enables you to filter and select specific reviews that you want to copy to another round.