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Marketing Privacy and Cookie Policy
Marketing Privacy Policy

This privacy policy covers the marketing activities that Firebird carries out and forms part of our General Privacy Policy. For information about our products and services, please see our Products and Services Privacy Policy. For information about administration, please see our Administration Privacy Policy.

What personal data we use

The data we collect and process about you may include your name, IP Address, contact details, job title, employer details as well as notes about your interaction with Firebird.

Why we use your personal data

We process your personal data for the purpose of carrying out marketing activities including, but not limited to, keeping you informed about:

  • Details of new features that have been added to the Firebird Products.
  • Information about Firebird and how it can benefit your organisation.
  • Tips and advice about running a conference or event.
  • Other news and information.
Where we get your Personal Data
We collect your personal data from yourself or from other sources including:
  • Offline sources such as networking events.
  • Online sources such as business, networking, conference and event websites.
  • Paid for marketing lists.
  • Demonstration versions of our products and services.

In cases where your consent has been given, we will track when and how consent was given by you. You retain the right to revoke this consent at any time.

Who we share your personal data with

Your personal data is only used by Firebird and is not shared with any other 3rd party except where necessary to carry out our marketing activities, see Sub Processors.

We do not sell your personal data to anyone.

Data Retention

Your personal data will only be retained by us for as long as requried to carry out effective marketing activities or for as long as necessary in accordance with applicable laws.

We routinely review our marketing database to remove personal data that is no longer relevant for our marketing activities.

We may retain a 'do not contact' list with your basic personal and contact details in order to comply with your wishes not to receive direct marketing.

Your Rights

You have the following rights with respect to your personal data:

  • Right to be informed when your personal data is stored and processed.
  • Right to have confirmation that your personal data is being processed and to have access to your personal data.
  • Right to have your personal data rectified if it is inaccurate or incomplete.
  • Right to have your personal data erased when it is no longer necessary for the purpose for which it was collected. (In some cases, we will not be able to delete your personal data due to legal or accountancy reasons.)
  • Right to block or restrict the processing of your personal data.
  • Right to object to your personal data being used for direct marketing.
Data Protection

The General Data Protection Regulation ensures that we have valid reasons for processing your personal data.

The lawful bases for processing your data includes consent and the legitimate interest of Firebird to carry out marketing activities. Our marketing is business to business only and we comply with Privacy and Electronic Communications Regulations when carrying out our marketing activities.

We will process your personal data in a way that is reasonably expected and have carried out a Legitimate Interest Assessment to ensure compliance with GDPR.

In this context, Firebird is the data controller of your personal data.


You have the right to lodge a complaint about how we process your personal data with the Information Commissioner’s Office.

Updates to this policy

We may update this privacy policy from time-to-time, particularly as our service and the technology we use changes. You can always check this page for the latest version. We may also notify you of changes to our privacy policy by email.

This policy was last updated on 22nd May 2018.


If you have any questions about our privacy policy then please email us at

For any other queries, please Contact Us

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15 Luton Hoo Estate
+44 20 7558 8055
© Firebird Conference Systems Ltd 2019. All rights reserved.
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